Tiny Shoulders: Rethinking Barbie: Trailer (Official) • A Hulu Original Documentary

Barbie, the most popular doll ever created is a fashion icon and a target for feminists. This telling documentary features new footage, access to Barbie’s biggest reinvention, and examines 60 years of women through the lens of an 11.5-inch plastic doll.


In her 59 years, Barbie has become a fashion icon, a lightning rod and a topic among feminists. Tiny Shoulders: Rethinking Barbie, featuring newly discovered footage and unprecedented access to the inner workings of a toy giant during Barbie’s biggest reinvention, surveys 60 years of women in popular culture through the lens of this 11.5 inch, Zelig-like plastic icon.

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36 replies
  1. dommzy b
    dommzy b says:

    If you need a doll to tell you your important to you…then well therapy is what you need…not a doll.
    Flavas…4 different body shapes and sizes…sounds very familiar.

  2. Juan Luque
    Juan Luque says:

    Barbie ha always been a trailblazer and an icon. This film talks about a transformation so long needed, in order to be more inclusive. The doll didn't change but it added more body shapes, skin colors and hair types. You still can get the traditional Barbie if you wish! What is remarkable about this is that now we have the freedom to pick what we like, variety and diversity is not a bad thing. Please also notice Barbie has different products from different ages, there are barbies for little girls and for collectors that are more interested in the fashion aspect of the doll. So don't judge the Brand for one type.

  3. Jack Whitsell
    Jack Whitsell says:

    And men have to go to war and be drafted so quite complaining that your oppressed cause your not you might have to shave every once and a while so pay the tax and deal with it stop trying to get the world change for you and change for the world it's a toy so shut up and get on with your life

  4. Judy Simon
    Judy Simon says:

    i think the issues that barbie is facing isn't with inclusion, body shape, and material consumption. These are issues that people are fighting and using barbie as an easy image to plaster on cardboard and to invoke ideas. Give a doll to a child, boy or girl and they don't really care for that stuff. If you treat a large child the same way as other children, they feel no different. If you constantly remind them of their largeness, you make them insecure and suddenly they see that they are different from everybody. Their insecurity is dependent on how much attention they receive because of the issue. They just parrot what they hear from the adults around them. barbie is an object and thats the biggest problem.
    barbie is something you have to buy, including all the accessories. Toys are expensive and in this day in age, what with the fight about housing, child care, living wage, the education prices for both children and adults, lack of careers, the option of not having children, the social awareness of how MUCH plastic is used for these toys, barbie's future doesn't look so hot.
    Kids still play with toys, but when they hit seven and such, where does their attention go to? social media. They don't need a doll, a barbie, for that.
    Parents need money for food, they'd rather save for the future. EXPERIENCES are all the range these days, Emotions is what is popular. And it's the adults that are paying for all that.
    i feel like this film is not just a history of the doll, but a ploy to keep us sympathetic to the doll. This doc is what is helping keep barbie relevant even tho it doesn't address that real issue– barbie un/fortunately is used for politics. but the real issue is about money, how to sell more dolls, how to stay a F500 company, how to keep making money, how to stay #1.
    They're still doing good a lot better than most companies. I just believe these body issues is just surface problems,
    Like Sears and Toy'R'Us, even barbie will fall

  5. D Lynn
    D Lynn says:

    10 minutes in and I can't believe how void of women of color that Barbie board room is. I realize millennial white women have been conditioned to feel uncomfortable around black women, but if you're having a problem marketing Barbie, you should stop alienating Black, Latina and Asian women from your payroll. You speak of the problem of relevance yet you have built an enclave of whiteness around yourself.

  6. S E
    S E says:

    Are we forgetting that its not about how Barbie looks but about the messages she sends? At the end of almost every Barbie movie is an inspiring and empowering quote for girls that I used to look up to and live up to. My favorite one is from Barbie and the Pearl Princess because its my grandmother's favorite quote too: "Always leave things better than you found them" This isn't about looks, its about what you do that will make you unique or that will empower you or that will help you change the world, because that is more important than outer appearances. Barbie's image never bothered me or made me feel like I couldn't relate or wasn't enough because I would look up to the good that she did for others instead. She is an exceptional image for girls already, don't try to say that she isn't or take things out of context because she suddenly isn't meeting certain "image expectations" That has never been a problem before and I'm not certain why that is a problem now.

  7. Google User
    Google User says:

    Your Mattel Barbie team looks like a bubble. No wonder you can't come up with new ideas but Sports illustrated cover and a "curvy" body.

    Ask me …the lady with the Ida Bell avatar. I have workable ideas.

  8. Ivan Ventajas Martin
    Ivan Ventajas Martin says:

    I dont get it! Seriously it is just a doll, it is an object, she didnt mean to be real, none of the dolls out there were!! (Oversized heads, tiny bodies, etc) By the way, as a grown man I was given hiper muscular and irrealistic action figures to play with and I didnt have self esteem issues, because I always known that they were just toys!

  9. Benjamin
    Benjamin says:

    Okay, but let’s look a little bit deeper. Yes, it is just a doll. However, Coca-cola is just a drink.
    Brands have a fantastic influence on our lives and shape the way we think (“coke” is one of the most widely understood words in an international context).
    Thus, we can say that Barbie is more than just a doll. Children will play out imaginary lives and scenarios, shaped by sociatal norms (and equally their differences) through a doll to create their ideal world. A world in which they would like to live in.
    With this in mind, is it not pertinent to Mattel to create and evolve the image of their iconic ‘doll’ to further propel and engage the youth to aspire for greater independence and freedom- one of the founding ideals of the ‘Barbie’ brand?

  10. Luis S.
    Luis S. says:

    People who criticize Barbie have always been bitter af. The doll doesn't force anyone to do anything, how is Barbie different from the plastic surgery-obessesed influencers these days? . Lets be honest, who would buy an overweight, unkempt doll?. Yes, the doll has unrealistic body proportions, but parents have the responsbility to teach girls about body positivity and self-esteem, not the doll.


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